How can you get more enquiries from your existing website?

First, find out where you are now

Before changing anything, take a baseline so you can tell whether your changes work. Note down for the last three months:

• How many enquiries came through the website form.
• How many phone calls or emails mentioned the website.
• Which pages get the most visits, if you have analytics.
• How quickly you replied to enquiries, on average.

Then ask two or three people who do not know your business to find your phone number and send an enquiry on their phone while you watch. Do not help. Where they hesitate is where customers give up.

Quick fixes you can make today

Make contact impossible to miss

• Put your phone number at the top of every page, as a tappable link on mobile.
• Add an enquiry button in the header, not just a "Contact" link in the menu.
• End every page with a clear next step, such as "Get a quote" or "Check availability".
• Show your email address as well as the form. Some people prefer it.

Check the first screen

Open your home page on a phone and look only at what appears before you scroll. Does it say what you do and where, in plain words? Is there a phone number or an enquiry button? If the first screen is a large photo with a slogan, visitors have to work to find out whether you can help them, and some will not bother. Replace vague slogans with a plain headline such as "Kitchen fitter in Norwich, design to final tile".

Say when you will reply

A line such as "We reply to every enquiry within one working day" next to the form reduces uncertainty. Only promise what you can keep.

Fix broken things

Test your form now. Forms stop working more often than people think: an email address changes, a spam filter starts catching notifications, or a plugin update breaks something. Submit a test enquiry from your phone and confirm it arrives. Check every phone number and link too.

Improve the form itself

The form is where interest becomes an enquiry, so small changes here have a large effect.

Problem	Fix
Too many fields	Ask only what you need to reply: name, phone or email, postcode, and a description of the job.
Vague message box	Add a prompt such as "What do you need doing, and roughly when?"
Generic button	Replace "Submit" with "Send my enquiry" or "Get my quote".
No confirmation	Show a thank-you message saying what happens next.
Hard to use on a phone	Large fields and buttons, the right keyboard for phone and email fields.
Photos only by email later	Let customers upload a photo of the job with the enquiry, if relevant to your trade.

Also check where the form is. Many sites only have a form on the contact page. A short form at the bottom of each service page catches people at the moment they decide.

Strengthen the wording on key pages

Look at your most visited pages and check they answer the questions customers have before getting in touch:

1. Do you do exactly what I need? Name each service plainly, with its own section or page.
2. Do you cover my area? List towns and postcode districts, not just a county.
3. Roughly what will it cost? Even a starting price or typical range filters in serious customers. Our guide to whether to show prices on your website sets out the options.
4. Can I trust you? Real photos of your work, recent reviews, memberships you hold and a photo of you.
5. What happens next? Explain the process: you enquire, we call back, we visit or quote, we book in.

Our guide to what to write on a tradesperson website has example wording for each of these.

Offer more ways to say yes

Not everyone wants to fill in a form or ring. Depending on your business, consider:

• Online booking for appointment-based services, so people can pick a slot at 10pm. See our guide to online booking for small businesses.
• A "request a callback" option with a preferred time, for people at work.
• A messaging option, if you can answer messages reliably.
• A "send a photo for a quote" route for trades where a photo replaces a site visit for simple jobs.

Add one at a time, so you can see which ones customers actually use.

Reply faster and follow up

An enquiry is not a job until you answer it. Many enquiries go cold because they sit unanswered in a busy inbox or get buried under supplier emails. Practical habits that help:

• Have enquiries go to one place you check several times a day, not to an old email address.
• Send a short acknowledgement straight away, even if the full quote comes later.
• Keep a simple list of open enquiries and their status: new, replied, quoted, won, lost.
• Follow up quotes after a few days with a short, polite message.
• Ask lost customers, briefly, why they went elsewhere. The answers often point to a website fix.

Measure, then repeat

After a month, compare your numbers with your baseline. Keep what worked, try the next fix, and repeat. If your site is slow on a phone, that may be the next problem to look at, as covered in our separate guides. If you would rather start fresh, Site Shifter builds a complete site with clear calls to action from six questions and saves every enquiry as a client in BonusFlow, so none get lost in your inbox. But for many businesses, the fixes above on the existing site are the fastest way to more work.

Frequently asked