The tradesperson website checklist

The pages every trade website needs

You do not need dozens of pages, but you do need the right ones. Start with these.

Home page

Say what you do and where, in one line at the top. "Boiler repairs and installations across Bristol" is far more useful than "Welcome to our website". Put your phone number and a contact button where people see them without scrolling.

A page for each main service

If you do boiler servicing, bathroom fitting and emergency call-outs, give each one its own page. Customers search for the specific job, not your trade in general, and a dedicated page lets you explain what is involved, what to expect and why to choose you.

Areas covered

List the towns and districts you work in, or embed a map. Be honest: if you rarely travel to a town, do not list it.

About

Customers are letting you into their homes. Tell them who you are, how long you have been working, and show a photo of yourself or your team.

Recent work

Photos of real jobs are the best proof you can offer. Before and after pictures work especially well. A short caption saying what the job was and where helps both customers and search engines.

Contact

Phone, email, a short form and your working hours. If you can, let people book a visit or a quote directly.

Trust signals to display

• Trade memberships and registrations. If you are a member of a body such as Gas Safe Register, NICEIC, TrustMark or the Federation of Master Builders, display your membership. Only show what you genuinely hold.
• Genuine reviews. Show real customer reviews, with permission, and link to your Google reviews. See our guide on showing reviews on your website.
• Insurance. Say that you are insured if you are, so customers do not have to ask.
• Guarantees. If you guarantee your work, explain what it covers in plain words.
• Real photos. Your van, your team, your work. Stock photos of smiling models holding spanners convince nobody.

Make contacting you effortless

1. Tap to call. On a phone, your number should be a link that dials straight away.
2. Short forms. Name, phone or email, postcode and a description of the job. That is enough to quote or call back.
3. Say when you will reply. "We reply to every enquiry the same working day" sets expectations.
4. Do not lose enquiries. Make sure form messages go somewhere you check, and that someone is responsible for replying.

Get found locally

• Every page should have a clear title and description that mention the service and area.
• Your site should have a sitemap so search engines can find every page.
• Structured data helps search engines understand your business details.
• Your name, phone number and area should match your Google Business Profile exactly. Our Google Business Profile guide covers this.
• Images need alt text describing what they show.

Make it work on a phone

Many customers find a tradesperson on their phone, sometimes standing next to a leaking pipe. Your site must load quickly, have readable text without zooming and buttons big enough to tap. If it does not, read why your website is slow on mobile.

The legal basics

• A privacy notice if you collect details through a form.
• Consent before any non-essential cookies or trackers load.
• Your business name and contact details clearly shown.

Our guide to cookies and UK GDPR explains these in more detail.

Keep it current

An out-of-date website suggests an out-of-date business. Check every few months that your services, areas, hours and photos are still right. Remove anything you no longer offer.

Ticking the boxes with Site Shifter

Site Shifter builds a complete trade website from six questions in about ten minutes, with pages, wording and photographs ready to edit. Publishing is blocked until checks for titles, descriptions, image alt text and contrast pass, so the basics are never missed. Every form enquiry becomes a client record with a person assigned, and visitors can book appointments into your diary. See websites for your trade or check our pricing.

Frequently asked